I know we talked about images in Tip 2 but there’s more to these than meets the eye?
Images can have a direct affect on traffic. If you have the right image configured correctly then this image, and therefore your blog or website, can end up getting found through the Search Engines. Result, more traffic..
In the past I have used ‘free’ images sourced from wherever I could find them but not any more. Now I only opt for high quality images which I have permission to use on my site.
The bottom line is that I don’t want problems with image owners asking me to remove these pictures from my site, or worse?
The service I use is 123RF Images and you really do get a lot of value for your money, well worth a look.
So how do you optimize your images?
It’s actually very straightforward. Just insert your image into the post as normal and left click on it.
Select the ‘Edit Image’ window:
Now, fill in the following:
- Title: When someone hovers over your image, let them know where a click on the picture will take them!
- Alternative Text: Search Engines don’t see images like we do, so we have to help them. In the example below, I want Search Engines to recognize this image against the topic ‘Developing an Internet Presence’. This has the potential to generate traffic from search results where people are interested in improving their online presence.
- Does the image link to another article? If it does, fill in the Link URL.
And of course, don’t forget to ‘Update’ your changes!
So many people don’t bother to optimize their images which to be honest is plain crazy. Once you get into the habit of doing it as part of your ‘finishing touches’ then it doesn’t take very long and it can increase the traffic to your site, as well as giving you valuable linking opportunities.
If you’re not doing it already, optimize your images.
See you in Tip 4.