So ‘HTML made simple!’ You can probably have a stab in the dark on what that is roughly all about but what about the ‘Mission Impossible’ bit?
Now this has everything and nothing to do with Internet Marketing!
Confused? If not, let me try a bit harder…
In 1492, Christopher Columbus discovered the Americas, in 1953 a New Zealand bee farmer conquered Mount Everest and in 1969 a Moon Landing was staged in Nevada (only joking!!).
My claim to fame was when my wife and I purchased a lovely little holiday apartment, with plenty of ‘potential’ in a new and very promising European country called Bulgaria.
To be honest, I wish I had been involved with the
Nevada Apollo crowd now, shifting this apartment is proving to be Mission Impossible!
Time for some Internet Marketing then…
When I sat down and really thought about how to sell this property, it dawned on me that this ‘Mission Impossible’ task wasn’t dissimilar to working as an Internet Marketer.
In many ways it’s going to be harder to sell this property than it is to be a successful Internet Marketer, trust me this is all ‘uphill’ stuff!
The Euro Zone is seriously depressed at the moment and it’s making me weep just writing about it…
However, isn’t it all just about finding the right audience and then marketing direct to that group?
Up until now, this property has been advertised in one backstreet Estate Agents in Bulgaria! The occasional Bulgarian is going to see this advert and keep walking. The people who might be interested will most likely never see this great offer!
When I thought of this a bit deeper, it became obvious that I needed to market the property to those people it would really appeal to, in this case that’s rich Western Europeans and in particular those in the UK…
The Russians might be interested but:
- My Russian is worse than my Bulgarian, and
- At this time, they’re kinda busy.
So to summarize this whole sorry attempt at being a property magnet I did the following:
- Created a website to showcase the property and give rich West Europeans no excuse to not part with their cash.
- Included simple instructions on the site so that potential buyers don’t have to think too hard about where to click next, after all that money is starting to burn a hole!
- Advertised the property and the website on eBay and pretty much every other online classified going! I want everyone (targeted!) to see it…
- Dusted off my copy of ‘The Right Stuff’. I still want to be the first man on the moon…
HTML made Simple!
So, back on track!
The site I created for this Property Sale is called Bulgaria Home Voneshta Voda.
On the right-hand sidebar, I wanted to add a clickable image direct to the estate agents that are managing the property sale for me.
Now, I’m not too bad with some HTML and with a little prompting and Google searching I can normally solve most HTML problems!
But as with most things in life, now and again you discover a little trick which you wish someone had pointed out many years ago and prevented you from all that unnecessary Internet searching and head scratching.
Here’s a Simple example:
Example – Adding a Clickable Image into the Sidebar
The trick here is to let WordPress do all the work for you (please adapt this method to your own Content Management System if you don’t use WordPress).
- Start a New Post.
- Add an image to that post, as you normally would!
- Left click on the image, select edit and add your desired ‘Link To’ URL (Custom URL in my case), Alternative Text, Image Title Attribute and ‘Open link in a new window/tab’ options
- Click update.
- Then go to ‘Text’ view on your Post and you should see something a bit similar to this:
And then the Simple bit…
- Copy all that text. ‘Ctrl A’ followed by ‘Ctrl C’ is my particular favorite!
- Add all this text to your Text Widget in your sidebar.
- Save the Text Widget.
- And view the site.
No more remembering how to use HTML to open the ‘target’ in a new window and no more ‘src=’ or <a href> problems. It’s lazy no doubt but it works for me and it saves time.
I like simple HTML.
I’m still waiting for NASA to call…