Heard of Pinterest? Using it as part of your Internet Marketing strategy?
Now if you’re not then don’t worry because I wasn’t either until my good lady told me of what she was doing with one of her websites (called Number1Toy by the way!).
Firstly, what is Pinterest?
Pinterest allows you to create and manage image collections, based on a particular theme! Think of it as a load of pinboards where one of them is yours and you can share the images (and links) from your pinboard with others and also use their images on your board.
I initially thought Pinterest wasn’t that popular but after finding out it has over 70 million users and 2.5 billion average monthly pageviews, I feel a bit daft now!
It’s a very ‘Social’ way of doing marketing because you need to get fully involved with other peoples boards to get the maximum amount of attention for you pinboard.
How about an example?
By creating an image for this category and placing this category image on your pinboard then you now have a great source of potential traffic to your site.
But to make the most of this, you need to get social! For ‘Best Toys for Infants 2014’, a number (about 20 at the last count!) of other peoples board ‘pins’ have been collected and pinned to this category.
This essentially means doing a search through Pinterest for information which is relevant to your ‘pin’, and then selecting that image onto your pinboard.
Sorry, there’s a lot of ‘pins’ there but hopefully you get the idea?
But does it work?
Well it’s still early days for my wife’s Toy site but the comments, reviews and testimonials online appear to be very compelling!
The Huffington Post reported on how a mother and her teenage daughter used images on Pinterest to drive up visitors to their site in excess of 100,000 page views per month!
Very impressive for a social media platform which doesn’t require hours of writing countless articles or any in-depth research!
You need to use your imagination!
Seriously, Pinterest isn’t going to be a natural fit for all demographics but it’s amazing what people will follow and search for!
Integrating Pinterest with your website
If you’re using WordPress the integrating Pinterest onto your site couldn’t be simpler?
We found a plugin called “Pin It” which adds the very distinctive Pinterest Pin It Button to your posts very quickly and then if another Pinterest user likes your images and material they can ‘Pin’ you to their board, if you’re really lucky it might even go ‘Viral’.
Promoting your Pins
Let me introduce one more service here. Viralwoot.
Viralwoot (formally called Pinwoot) helps you promote your Pinterest content in a unique way which has been designed specifically for the Pinterest service.
Joining Viralwoot is free and your Pinterest account is visible to thousands of other Pinterest users on Viralwoot immediately.
You can also promote individual content pins to get increased exposure and followers by paying with ‘seeds’. Adding a pin for promotion costs 25 seeds and apart from the seeds which you are given for joining the service, you can earn more by re-pining other peoples content.
Seems to be a great way to share and promote other peoples content?
So what do you think?
I’m quite excited about Pinterest but need to look into it a bit further!
It would be great to hear from anyone who has had good (or indeed bad) experiences with this service?
Has it made a substantial difference to the traffic you receive to your site?
Has your Pinterest account replaced the need for other social media or is it just another tool in your internet marketing toolkit?
Let me know.