So, just like a lot of other students on the Partnership to Success Program, I’ve reached the dreaded ‘Product Niche Research’ stage of the course!
So why do Product Niche Research?
I know that I have at least 1 thing in common with the creator of the Partnership To Success program, John Thornhill, we both like to keep things simple!
I’ve tried to follow similar courses before but they have all tended to tackle rather simple subjects very heavily. It’s like the old ‘knowledge is power’ syndrome and these so-called ‘Guru’s’ would rather not quite let you grasp all the facts, probably hoping that you will be confused enough to buy more products off them to make things a bit clearer!
Fortunately, this is the not the case with this course. It’s ‘simple’ and I like that…
The actual research stage of product creation is probably the most important part. What you don’t want to do is spend all that valuable time developing a product only to find that you don’t have a market to sell it to.
This is where good, solid niche research comes into play.
How to do Product Niche Research?
What I can’t do in this post is share with you the exact formula for carrying out product niche research or give you the template that I have used to carry out this research, all that belongs to John Thornhill’s Partnership To Success course but what I can do is give you an idea of how easy this can be.
By the way, if you like to find out more about the Partnership To Success course then you can find out more from my post HERE.
Carrying out your initial Product Niche Research is very simple.
Firstly, make a short-list of topics which you find interesting and have some experience with.
- What you like to do?
- What are you good at?
- What have you done online already? You may not consider yourself to be an expert in any one particular niche but if you’ve helped at least 1 person on a forum, your blog or by speaking to them, doesn’t that make you more of an expert than they are?
- What do you enjoy writing about or talking about?
Turn these into a short-list of topics that you want to research further.
Your list of niches should include some or all of the following:
- You have knowledge in this niche or are willing to learn!
- When you look at the niches in your list, if any of them make you yawn or completely fill you with dread, then cross them off. You need to enjoy writing about this topics or this will be reflected in your product.
- And it needs to be a niche where people are actively looking to buy products from, more about this next…
Matching a Niche with Customers?
So you’ve got your list of niches.
You’ve been through that list again and are confident all these topics are something which you have knowledge in or are at least ‘very’ willing to learn about?
How do you now match these niches with customers? Is there a demand for your product niche?
The best way of doing this is seeing what similar products are available on the various Information Product Distribution Sites.
Again, I’m just going to touch on this because all this fully explained and exampled in the Partnership To Success Program, but I still want to share with you a few pointers.
This is really all about giving you as much confidence as possible that your chosen niche or niches have active customers looking for information about them and that your product will have the potential to make considerable sales.
I’ll share with you two resources which are great for doing this:
Firstly, Clickbank is one of the biggest sites which distribute Digital Information Products. Finding products that are selling well on Clickbank can give you a great deal of confidence that your niche has customers looking for your kind of material.
Secondly, the Warrior Forum is probably the biggest Internet Marketing Forum on the Internet. Is your Niche being discussed on here? Are members of the Warrior Forum actively searching for answers to problems associated with your Niche?
Product Niche Research Summary
I hope this information will help guide you in your Product Niche Research.
I like to keep things simple (helps me at least!) and I think there is 2 essential elements to this research:
- Can you write/produce a good quality product in a particular niche which is going to add considerable value for your customers?
- Does your chosen niche have active customers looking for the sort of information that your product will deliver?
Using the resources of Clickbank and the Warrior Forum will of course give you a good indication of the popularity of your niche but if you want to take it a stage further and carry out the research in full then you need to check out the services of the Partnership To Success program.
You can find a link to this program in the resources below.
As always, please feel free to comment on this post. Does your experience with Product Research differ from mine? Can you give any extra hints or tips to the readers of this Blog?
Resources used in this Post: