Well, its starting to get quite nice here in the South of France (apologies to those with other types of weather!), in fact we’re finding it quite difficult not to go and do some of the more ‘tourist’ type things.
So, yesterday we shut down the computers for a couple of hours and went to go and visit Rennes-le-Château, and what a lovely couple of hours it was too, highly recommended for the views and the Cafe does a cracking little Cafe au Lait!
But sorry, this is isn’t a travel blog so I better get to the point!
Whilst taking a few photos of the surounding Pyrenees Mountains and alternating between a general view of the mountains and then zooming in (as much as a phone-camera can zoom in!) on one mountain peak, it got me thinking of Internet Marketing again. Maybe I need to get out more?
Now I’m completely guilty of this, becoming too ‘task focused’ and in a way that one mountain peak was taking me away from that ‘bigger picture’ today!
So, to clear my head, and hopefully get you thinking in a similar way, I’m going to break down why I’m writing this post today! In steps, well in a nice image anyway…
I might have missed some things out, others could possibly be in a better order but I hope you see where I’m going.
It’s easy to become focused on one task and loose sight of the bigger things that you’re trying to achieve.
Like me with my ‘dodgy’ camera work today, at times I forgot there was a bigger landscape to look at, I’d become too focused on one piece of rock!
Some things to consider with any online work:
- Make it the best work possible, it could be around for a long time!
- Find your voice and stick with it. My advice here is to be yourself! Make your work interesting and informative but just as important, be unique.
- Take time before writing to consider what Brand you are trying to build and how readers and search engines are going to react to your content and style.
- Back to Search Engines, its a good idea to get a handle on SEO (Search Engine Optimization) techniques as early as possible.
- It is great to have long term goals! What are yours? For instance, if a goal is to have a personal blog which potential customers (of your future product releases) can find to get some confidence about you as a seller, then your blog needs to have regular and appropiate content for them to find.
- These potential customers also need to be able to type your name into a Search Engine and find you on the first page (ish!). It’s Branding again…
So what are your thoughts on how to keep the ‘Bigger Picture’ in mind?
Guilty of becoming too task focused?
Any hints/tips on how to develop Branding?
Comments, as always….Welcome.