Website Traffic Estimator

Whatever you’re doing online, it’s great to have an idea of what traffic you might be able to expect against your Blog, Website, Article, Post or even just a new Keyword idea!

You’ve probably seen many Website Traffic Estimator tools available online but many of them don’t give you all the details you might need and you will even come across a few where they have become obsolete and not compatible with the latest Google updates for example.

I get the feeling I’ve used most of these tools online and dismissed quite a few!

So to help you guys and save you some time, I’ve listed what I consider to be the best Website Traffic Estimator tools available. As always, I appreciate any comments you might have with this list, have another suggestion? Then let me know in the comments box below the post.

I hate to be predicable but lets start with the number 1 choice:

The best Website Traffic estimator

1.  Google keyword Planner

When Google updated it’s Keyword Tool to the Google Keyword Planner, the jury really was out on whether it was a good upgrade or not!

The mixed response was fair I suppose. A lot of Internet Marketers had become so used to working with the original Keyword Tool that they were physically shocked that Google had even dared to suggest messing with this tool, let alone actually changing it!

So what did Google do with Keyword Planner?

Well the good news was that they made it a lot simplier that the previous Keyword Tool. I can remember the first time I tried to use the Keyword Tool and to be honest I didn’t find it very friendly at all.

The Keyword Planner is different. The interface is a lot more straight-forward and it doesn’t take long to become accustomed to the way it works.

When you use the planner, you’re now presented with just the right level of information to make a decision on whether the keyword you’re researching meets your criteria.

You get a list of associated Keywords, a single ‘Avg. Monthly Searches’ column, a ‘Competition’ column and an average CPC (Cost Per Click).

The Competition and CPC columns are more there for Google Adwords Marketing but also give you an indication of how popular these keywords are.

Checkout this screenshot from my Google Keyword planner:

Website Traffic Estimator - Google Keyword planner

Even since Google updated its keyword tool, it has become more powerful than ever before.

You do however need a Google Adwords account to use this tool but the good news is you don’t need to actually use Adwords and you don’t even need to pass on any financial information (bank accounts etc.). You just need to set up an account.

Don’t have a Google Adwords account yet?

Great guide here…

2. Alexa

Alexa is still a popular choice with Internet Marketers looking to get an idea of how well (or not!) their site is performing!

Alexa has some great features and even the free version (yes you do have to pay if you want all the features that Alexa has!) gives you a good indication of:

  • how your site is doing?
  • what you’re ‘global’ rank is?
  • where the traffic is coming from?
  • are visitors sticking around to see what your site has to offer or are they leaving straight away? Commonly known as Bounce Rate!
  • Daily page views per Visitor
  • And daily time on site

What you also get with Alexa is details of your Audience Demographics, although some of this information is dependent on signing up for the Premium service.

Want to see a site with ‘OK’ stats?

Website Traffic Estimator - Alexa


 Want to checkout Alexa for yourself? Click here…

3. Jetpack WordPress Plugin

I was introduced to this Plugin by the Partnership To Success program.

The Jetpack Plugin doesn’t give you the level of detail that Alexa does for website statistics but what it does do is give you a very handy snapshot of visitors to your site and all from your WordPress Dashboard.

I’ve been using this feature to let me know when there has been a big change in visitor numbers and then going over to Alexa to get more detailed statistics. Very handy indeed.

Also, this is only one function of Jetpack, other features include:

  • Email subscriptions for your blog’s posts
  • Social networking enabled comment system.
  • Monitor and manage your site’s activity
  • Hovercard popups
  • A widget for displaying recent tweets

And much more… Want to check it out? Click here…

Did I mention this is free? Well there are paid options of course but he majority of these features won’t cost you a dime!

Website Traffic Estimator Summary

So that’s what I use to estimate what traffic is possible with any particular keyword and then to monitor what traffic is actually coming to my site.

I’ve actually grown very found of the Google Keyword Planner now and might be in the minority of Internet Marketers who prefer it over the previous Keyword Tool but hey, it works for me and it’s what’s available now.

I also find that using the Jetpack Plugin to notify me of any big changes in traffic, all from the WordPress Dashboard, is very useful and helps me to manage how often I look at the more detailed stats available on Alexa.

After all, monitoring traffic is important but not at the expense of doing actual work!

What about you?

Do you use any of these tools or have other suggestions?

It’d be great to hear about what has (or hasn’t) worked for you…

Feel free to leave a comment below.






    4 replies to "Website Traffic Estimator"

    • Torsten Müller

      Hi Jon,

      I absolutely agree with your selection of tools. But for the stats I am using a self hosted stats software called Piwik. It is an open source software similar to Google Analytics and gives me a better overview of my incoming traffic than the Jetpack plugin.

      Although the Jetpack plugin works quite nice, Piwik lets me track campaigns and goals, so that I can better compare different campaigns.


      • Jon

        Thanks Torsten,

        Sounds like a great recommendation ‘Piwik’. Must try that one!

        I think the bottom line for me is trying to get an idea of traffic but not to spend too much time analyzing it. Time is far to valuable for that..

        Appreciate your comment.



    • Richard G M Taylor

      Hi Jon, another great article….I did not know that Google had changed their keyword tool, which shows how long it is since I did any keyword research:-) One of the tools I have used when doing Keyword research in the past is Market Samurai, which I found to be an excellent tool, albeit a little expensive unless your using keyword research for identifying niche markets on a regular basis. I believe there is a free trial version which is great if you just want to do some quick research.

      Richard G M Taylor recently posted this great article…P2S Training – Week 13 – Naming Our ProductMy Profile

      • Jon

        Hi Richard,

        that is spooky, my wife has just started using Market Samurai for her Affiliate adventures. I haven’t given it a good go myself yet but it does look very useful.

        Do you know what, there’s probably quite a few out there who don’t realize that Google have changed their keyword tool. I found out by accident (following another WSO!) but I must admit it does seem a lot more user friendly that the previous incarnation.

        Think it’s worth an instructional post?

        Appreciate your comment Richard



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